Google Ads offers a plethora of features that make it a powerful tool in digital marketing. Here are some key ones:

Keyword Planner

• Finds relevant keywords for your campaign, helping to drive targeted traffic.

Smart Bidding

• Automated bidding strategies that use machine learning to optimize your bids for conversions.

Ad Extensions

• Additional information like site links, call buttons, location information, and more to make your ads more compelling.

Responsive Search Ads

• Automatically tests different headlines and descriptions, learning which combinations perform best.

Geotargeting

• Target ads based on location, helping to reach customers in specific areas.

Remarketing

• Show ads to users who have previously visited your site, helping to bring them back.

In-Market Audiences

• Reach users who are actively researching or considering purchasing products or services like yours.

Conversion Tracking

• Measures actions users take after clicking on your ads, helping to see how well your ads are performing.

Display Network

• Show visual ads on a vast network of websites, reaching a larger audience.

YouTube Ads

• Advertise on YouTube, the second-largest search engine, to reach a highly engaged audience.

Smart Campaigns

• Automatically manage your ads based on your goals, budget, and business type.

Audience Targeting

• Target specific groups of people, such as those with particular interests or demographics.

Budget Control

• Set daily budgets and bids, ensuring you don’t overspend.